Fra India til Canada Midt i pandemien: En digital markedsførers konto

[boks] "Grit er å ha motet til å presse gjennom, uansett hvilke hindringer som er, fordi det er verdt det"- Chris Morris[/box] Living by the principles of humanity, striving for pluralism, a passionate advocate of progressive values, a digital marketer, with an aspiration to become a neuroscientist. That is my life story in short.

Humpete vei

The only child to a single mother, I learnt life lessons early on. One incident that left an indelible mark on me was when my mother fell seriously ill. That moment on, I knew I wanted to become a doctor. Unfortunately, despite attempting the NEET exam twice, I couldn’t qualify. During the process, I completed my degree in B.Sc. in Life Sciences. There was a time when I didn’t have enough to eat. Whatever I set out to achieve, I experienced hurdles. I had to change my path. Yet, I was undeterred. Determined, I moved on. In my spare time, I learnt adhoc skills. I worked as a data transcriber for a humanitarian aid organization. As part of a social action project, I organized inter-faith and gender sensitization sessions. This was when I was offered content writing related roles. Initially, I was quite reluctant. But when the employer egged me on to give it a try, I complied. When I sat down to write, I knew this was my calling. I burnt the midnight oil trying to understand the digital marketing arena. Digital marketing is a component of marketing that delivers advertising through digital technologies. Digital channels include search engines, websites, social media, mobile apps, and email. By using combinations of search engine marketing (SEM), content marketing, search engine optimization (SEO), social media marketing, e-books, etc., digital marketing campaigns have become more prevalent. As I delved deeper into the field of digital marketing, I was completely absorbed in it. My determination to reach the epitome in this field fuelled me to give it my best. The next five years flew past as I was sucked into working day and night. I began freelancing via professional websites for international customers. My work was constantly appreciated, and things at home began improving. During one of my Canadian gigs, my contractor casually asked me if I wanted to move to Canada. Until then, I hadn’t planned on moving abroad. The casual remark got me thinking.

Magien skjer når du ikke gir opp, selv om du vil.

Om yrket

Digital markedsføring is fast gaining popularity worldwide. As internet users surge, digital content is fast becoming an important tool to create an impact. Markedsføringseksperter are progressively spending their budget on digital channels to promote their businesses. Digital marketing is quickly becoming the extended arm of the marketing department at every company. In 2018, alternative media and worldwide digital revenues grew an estimated 11.6%. This year, estimations state that global revenue from offline channels will reduce by nearly 20%. Canada is fast catching up on this global trend and is now one of the world’s biggest advertising markets. In 2020, approximately 8.45 billion Canadian dollars were spent on digital ad campaigns. By 2024, the advertising spend is all set to cross the 12-billion-dollar mark in Canada. --------------------------------------------------------------------------------------------------------------------------- RELATERT

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Veien til målet mitt

Jobben min var ganske krevende. For å oppnå det jeg hadde bestemt meg for, trengte jeg å søke eksperthjelp. En ekspert som kunne gi råd og veilede meg gjennom prosessen. Kort sagt, frigjør tiden min og slipper trykket fra sinnet mitt. Y-akse viste seg å være svaret på alle spørsmålene mine. Dette immigrasjons- og visumrådgivning helps clients with completing documentation and getting all the right permits necessary to move to another country. The amount of process clarity, patience, and knack for asking the right question impressed me the most. There is a lot of finer detailing that goes into preparing your visa application, resume, etc. Immigrasjonskonsulenter like Y-Axis know how to get the visa application right the first time around. If your application is submitted correctly in the first go, it increases your success rate, and your application is enhanced fittingly. Since I had an offer letter in hand from my Canadian employer, we decided to apply under the Express Entry system. In 2020, approximately 8.45 billion Canadian dollars were spent on digital ad campaigns. By 2024, the advertising spend is all set to cross the 12-billion-dollar mark in Canada.

BC Provincial Nominee Program (BC PNP) Oversikt

Utenlandske arbeidere og erfarne gründere med høy etterspørsel kan få permanent opphold i BC gjennom BC PNP-programmet. Det er tre hovedkategorier som kandidater kan søke under:

1. Skills Immigration (SI)

Faglærte og halvfaglærte arbeidere i yrker med høy etterspørsel i BC faller inn under denne kategorien.

• Fagarbeidere kan ha tidligere arbeidserfaring.
• Søkere på startnivå og semi-faglærte trenger tidligere BC arbeidserfaring.
• Internasjonale kandidater trenger kanskje ikke noen arbeidserfaring. Det kommer helt an på jobben som tilbys.

Søknadsprosessen for SI-kategorien inkluderer registrering og søknad online for BC PNP. Innlegg som, en papirsøknadsprosess kreves for permanent opphold (PR).

2. Express inngang

Forklart nedenfor i detalj

3. Entreprenør Innvandring

Denne kategorien kan underklassifiseres i tre strømmer:

4. Entreprenører som planlegger å utvide virksomheten sin i BC Dette er et poengbasert invitasjonssystem. Entreprenører bør ha de definerte personlige og investeringsfondene.
5. Entreprenører som ønsker å starte en ny bedrift kan søke via Entreprenørinnvandring – Regionalt pilotprogram.
6. Bedrifter som ønsker å utvide og ønsker å få Canada PR for fremtredende ansatte kan også utforske denne kategorien.

Express Entry System

Hvis du har relevant arbeidserfaring og oppfyller andre krav som utdanning og språk, kan du søke under det føderale Express Entry-system. This is a quicker way for eligible skilled workers planning to immigrate. Entry through this category is via points-based invitation system. The registration and application process for both BC PNP and Canada PR is web-based. Canada Express Entry system is simply an option via which the Canadian Immigration selects candidates for permanent oppholdsvisum. Professionals looking to migrate to Canada can do so through the Federal Skilled Worker visa and Provincial Nominee program. The Express Entry system is curated for professionals immigrating for work is streamlined and transparent. Some of the program highlights are:

• Federal Skilled Worker Program, Federal Skilled Traders Program og Canadian Experience Class Immigration Program; er programmene som dekkes under denne kategorien
• Dette nettbaserte programmet er åpent hele året, og det er ikke et tak på antall søkere
• Profilen din undersøkes basert på poeng og plasseres i søkermassen
• Invitasjon til å søke (ITA) for PR sendes til de høyeste poenginnehaverne
• Utstedte ITAer er relatert til det årlige innvandringsnivået

Under Express Entry for Canada Immigration Points bestemmes poengene dine ved å bruke Omfattende rangeringssystem (CRS). Systemets mål er å identifisere kandidater som har størst sannsynlighet for å lykkes etter at de har migrert til Canada. Poengskalaen har en maksimal poengsum på 1200 som kandidaten og deres ektefelle (hvis noen) blir vurdert på:

• Alder
• Kunnskap
• Språkferdigheter
• Kanadisk og annen arbeidserfaring
• Overførbarhet av ferdigheter
• Online registrering CAD: 300 kan ikke refunderes (4 uker)

An important point to remember is that once you receive an Invitation to Apply (ITA) from Canada Immigration, you have only 60 days to file an application. So, get your skills assessment done beforehand. This doubles as your red seal qualification, meaning you are eligible to work as a journalist in Canada from day one.

Global pandemi

As the world grappled with the coronavirus pandemic, people were forced to self-isolate. Self-isolation in a way was good, since it gave me the time to reflect and improve. But two months into the lockdown, my worries grew. In June 2019, when air travel started to open up, I contacted Y-Axis again. They explained how a few embassies were still not functional and what hurdles I could experience. The utenlands immigrasjons- og plasseringsrådgivning gjorde en god jobb med å holde bekymringene mine i sjakk. Rettidige oppdateringer om reiserestriksjoner og søknaden min om arbeidstillatelse overbeviste meg om at mine håp og ambisjoner var i rute.

Spol fremover 2021

As I inhale the fresh air and sip my early morning coffee, a sense of pride fills my head. The peace, the snow-covered trees, the multi-cultural city, the hustle-bustle around me is mesmerizing. The office culture in Canada is a mix of French, British and American; it varies depending on the region. Equality, diversity, opinions, and justice are the pillars on which the business environment functions. I am loving every aspect of my job. If it weren’t for Y-Axis, I wouldn’t be sitting 1000’s of miles away giving shape to my dreams.

Har du noen spørsmål?

Jeg håper min erfaring hjelper deg med å svare på ubesvarte spørsmål du måtte ha. Etter å ha vært i en lignende situasjon en gang, kan jeg forestille meg spenningen, spørsmålene, bekymringene du måtte ha. Y-Axis har vært veldig behjelpelig med å veilede meg i riktig retning. Trykk her Arbeid i Canada for å vite mer om arbeidstillatelsesvisum, kvalifikasjonskriterier, nødvendige dokumenter, etc.